Having written about the dressing up box for grown ups on my blog previously, the website itself has now gone live. Check out www.mixmatchme.com. The idea is genius – you can create outfits, mix and match bags, shoes, jewellery – to create a look you love and then send it straight to the basket to buy it. Boden and French Connection have signed up so far and more cool fashiony brands coming soon. You can also become a fan on Facebook – Mix Match Me. <3 x

I have a new major fashion crush. It’s not often that I find labels that literally make me want to buy everything on their site!! I’m not sure if its the amazingly cool photoshoots or the darling slogan tee’s and leggings. From across the pond, you guys are to thank for LA based label Wildfox Couture, www.wildfoxcouture.com

‘Childhood friends Emily Faulstich and Kimberley Gordon are the creative force behind Wildfox. Inspired by Native American artwork and vintage rock & roll t-shirts, the young designers gave birth to a brand that tells a story of their generation and friendship. Today, the girls spend their time visiting vintage shops and working out of their Silverlake-area design studio – where they sew their hearts on their sleeves and spread peace and love through design.’ –  Quote taken from Wildfox Couture’s website.

And rumour has it that they will be launching a kidswear line entitled ‘Little Fox’ for Fall, so it’s not only us grown up’s who can be uber cute. I heart it! xx

I have been working along side a very talented team of designers who have created an adult version of playing dress up! If any of you fashionista’s remember that opening scene from Clueless- where she had a digital wardrobe- well this is the online version. Check out http://fcuk.mixmatchme.comIt is a genius concept. You have your own online wardbrobe where you can create this seasons new looks- accessorize, add a jacket, mix it up and then buy the whole outfit. Check out the web page and get styling!! x

Look book: Photography by Anne-Marie Michel. Styling by Aradia Crockett. Model-Lawrence at Oxygen Models. Grooming by Caryn Hablutzel

London based Karim Abu-Ouf introduces his new menswear label: ‘beik is a line which aims to show where East meets West, and the overlap between the Western and Eastern cultures. It draws its inspiration from the respective people and places, fused with a modern influence to create what has come to be known as the distinctive image of beik.The highest craftsmanship, the lustrous Egyptian fabrics, the traditional tailoring and the modern day style are the distinctive features of each beik garment.’

I worked styling beik’s first look-book and was hugely impressed with the quality of the fabrics, the cut and the style. Look out for this label- it is most definitely going places…xx

OH MY GOD. Stop the press… Jimmy Choo shoes will be available on the British high street from November 14th 2009. As if Hennes and Mauritz haven’t given us enough with their Matthew Williamson, Commes de Garcon and even Stella McCartney ranges over the years- they are now collaborating with the ultimate accessories brand. Let’s face it – most of us could not afford the luxe highendness of Choo’s –  until now.  Along with the fabulous foot gems there will be handbags, belts and accessories. The male species are not being left out here either, with a full range of men’s accessories, shoes and clothing. ‘Jimmy Choo will bring to H&M a sophisticated, fashion forward, accessible and glamorous collection – the perfect party pieces to buy now and then wear out that night!’ Tamara Mellon states. I actually don’t think I have been this excited since Marc Jacobs joined forces with Louis Vuitton!!!! xx

So this is my first blog entry on Papierdoll and I am mighty excited about my new post! I am a fashion stylist based in London and I aim to cover interesting events in the UK fashion calender along with designer profiles and snippets of my life as a freelancer. My website www.fashionstylists.co.uk showcases my work as both a writer and stylist- so you can see what I do in the industry.

As you all know the fashion week season will be upon us before we know it and this year will be the 25th year of London Fashion Week. We have some huge name designers fleeing back to our shores this season and its set to be an absolute winner. This brings me to NewGen, created in 1993 by the BFC, it is crucial in supporting the fresh young talent that makes London so unique as a fashion capital. Sponsored by Topshop, the board include ginormous fashion names such as Matthew Williamson and Alexander McQueen. Annouced today was the new wave of designers to receive catwalk sponsorship- these include Mary Katrantzou, Meadham Kirchnoff, Mark Fast, Peter Pilotto and Henry Holland. It is such great news that platforms like this exist to help young designers follow their dreams.  Until next time. x

To know Oka Masako is to love her. The Japanese designer is a fixture in sustainable eco-friendly fashion. She’s used bamboo and silk, corn and soybeans before it was the “in-thing” to do and she’s done it very well. Her fabrics have been the talk of the runway since 2003 and since the creation of the ECOMACO line’s launch, her push towards biodegradable fashion has been a staple everywhere.

Masako held a show at Mexico Fashion Week last Friday and it was the talk of the industry. She’s pioneered a new thread using fermented corn syrup. Naturally one would think that her collection is edible since most of her products are used in food, but the point to this as she describes it is to truly make clothing a “second skin”.

ECOMACO may not hit critical mass just yet, but it may be on the road to that. Masako states the pricepoints for eco-friendly fabrics may be high, but this is definitely the wave of the future.

Visit ECOMACO online here.

Nathalie Atkinson of The National Post today looked at Joeffer Caoc’s show during Toronto Fashion Week and was simply too happy to share the comings and goings of the models on the catwalk. The one thing that you get walking away from this review is that the designer knows what he is doing when it comes to minimalism. Atkinson states that Caoc works with abstract shapes in his geometric print dresses and there’s an African feel some of the pieces. Caoc also uses “sequined fabric on minidresses, shifts and skirts”. Overall the show was a winner as you can see from the photo above.

Toronto Fashion week is proving to be one of the top notch series in the season. Read her entire article here.

The talk of Toronto fashion Week is Alfred Sung’s Grace Kelly inspired bridal collection. The designer kicked off L’Oreal fashion week on a high note with 32 gowns and 32 models. The collection was an wonderland in white as most of the dresses were long flowing breathtaking pieces in that color.

Sung adorned the collection Swarovski crystals and intricate detailing on the buttons, necklines, and bodices. The gowns fell gracefully to the floor and appeared easy to wear (at least in the photos coming out of the event. Sung talked to the Canadian Press after the show and said that he wanted them to look “really feminine, glamorous, elegant, and a little bit sexy with the off-the-shoulder”.

Sung is not straying from bridal wear either. After designing for 15 years in the space, he’s looking to get into even more entrenched in the space. Can’t wait to see these in the stores.

Bollywood fashion was on display during Lakme India Fashion Week and I’ve got to say that this was definitely a colorful affair. The plainly named movie Fashion by Bollywood director Madhur Bhandarkar appeared front and center during the showing of the collections. Already set for tons of controversy because Bhandarkar addressed homosexuality in the fashion industry in a traditionally conservative country, Fashion, reveals the inner workings of the industry according to Bhandarkar.

Actresses from his movie appeared at the show in pieces from Indian designer Narendra Kumar. The colors were vibrant and dresses creatively and ornately put together. The promotion of Fashion was pronounced as Lakme India Fashion week is one of the biggest fashion events in the country. Women are already crowding theaters and talking it up online. A friend of mine stateside actually called me to see if she could get a copy of the movie…Not yet I said, we may be known for piracy here in Hong Kong, but we take our Bollywood movies seriously.