YSL on the verge of being S.O.L?

YSL hasn’t had a profitable year since the Gucci Group purchased it in 1999. Hell, even Bottega Veneta is doing way better in the numbers than Yves. Which isn’t a surprise really, their collections have just been “dead on” lately.

However, don’t fear YSL devotees, Stefano Pilati is supposedly trying to introduce a hipness, an energy to the brand via an innovative project with Showstudio (Nick Knight’s brainchild). Over 200 submissions of script ideas have been received by Showstudio for a fashion shoot being shot this Sunday, according to WWD. The shoot is to feature the new Edition 24 collection of YSL basics. The interactive project will be posted on the YSL website this fall, with user-generated content to go along. Hopefully this will work, or YSL may end up (possibly) being S.O.L.

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