One shirt reads: No Time To Fuck. The next: Dirty Little Lovemaker. These are just some of the phrases you’ll see contrasted with feminine, pretty embroidery, lightly written in cursive across comfy shirts from Locher’s. The label which was created and is currently ran by Nicole Locher, was birthed out of her appreciation for turn-of-the-century embroidery. Locher wanted to preserve the stitching technique against something completely opposite of what most associate it with: prissy, ladies who lunch.
Check out some favorites below…
If you hate Children…
(says: I Hate Children)
If Shoes are what get you off…
(says: Will Fuck for Shoes)
These are just the tip of the iceberg, though not all are this blatant…The office is based in France.
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