It seems that virtual fashion is indeed the “next best thing”. Shortly after our Monday posting titled “Virtual Fashionalities”, Giorgio Armani announced that he will be opening a store in the virtual reality playground: Second Life. The store will allow consumers to purchase the brand’s top 10 items via “The Linden Dollar” (the Second Life currency) or in real life. Hmmm…we wonder who’s next in line for virtual store debuts? Surely it can’t stop here.


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